What is Magento?
Magento is an e-commerce web application. In other words, it can trade products are services, via a computer, over the internet. It is a content-management system based on PHP and MySQL. However, what makes Magento so special is the fact that it is open source.
Why is it important that Magento is open-source?
Well, first and foremost, this means that the community edition is magento is free to use. As a high-level, widely used piece of software, this is an amazing opportunity. On top of this, the fact that it is open-source means that developers can implement the core files and extend its functionality by adding new plug-in modules provided by other developers. In other words, it can easily be modified and extended to suit your particular needs.
However, there are many open-source e-commerce solutions available at the moment. So, what sets Magento apart from the crowd?
Reasons to choose magento
Site Management – An amazing feature of Magento is the ability to handle multiple stores. These can even be handled on seperate sites; Magento let’s you manage them all from one admin panel! All of the sales and customers can be managed from a single database, which obviously saves a lot of time managing orders and sales.
User friendliness – Magento creates a smooth, presentable buying experience. The products are displayed easily, which is great for the buyer. It is easy to set up an effective layout to help the user navigate the store. It is feature-rich, with abilities such as image zoom and product reviews.
Scalable platform – Regardless of whether you have a small business or a large enterprise, Magento can handle it. Unlike other e-commerce platforms, it can scale and flex to easily suit small or large businesses needs. The platform can expand as the business grows.
Search Engine Optimisation – Magento creates clean, search engine-friendly URLs that help it to rank well in search results. It also adds relevant tags and keywords, which helps sales and increases revenue.
Analytics and Reporting – With Magento, your online store is already associated with Google Analytics, Google Base and Google Checkout. This helps you to keep track of your site visitors, and provides reports on shopping cart abandonment, most viewed products, and search terms used within your store.
Mobile support – HTML5 capabilities are rapidly improving the mobile experience for users visiting a magento-powered store. This is especially useful for the devices which don’t support Flash.
It scales well for any business size. It is easy to expand and adapt the platform to your specific needs. On top of all of this, it is highly secure and robust.
This makes it a clear winner, no matter the size of your business.