»  Benefits of SEO Competitor Analysis:

A competitor analysis is one very effective method of deconstructing their online marketing strategy to discover how they are doing so well in search engine results. Understanding your competitors -- their strategy, their tactics, their level of success, etc. -- is crucial to the success of your SEO initiatives. We are not just talking about your traditional competitors, we're referring to the other sites occupying spots in the SERPs (search engine results pages) for keywords that you are targeting.

»  What is included:

• URL Checker, Product Page Checker -- to check saturation (number of pages indexed)
• PageRank Lookup, PageRank Search, Webmaster Eyes, SEO-Links -- to run bulk checks of PageRank scores, to analyze PageRank flow
• Neat-o -- to review anchor text of inbound links
• Link Checker, Yahoo Site Explorer -- to check link popularity and review inbound links
• Alexa -- to check Alexa Rank and review traffic trends on competitor's site
• What's That Site Running -- to determine what server software a competitor site is running
• Check Server Headers -- to see what type of redirect (301 or 302) is being used; to see if a 404 is being served when it's supposed to be, etc.
• Keyword Ranking  -- to track positions in the SERPs

• Text Links.  how many times the keyphrase is found in a text link within the competitor's page.
• Description Tag and Title Tag.  source code analysis to determine the structure of both the Description and Title tags. Special attention to how often the keyphrase is utilized.
• Heading Tags (H1, H2, H3). Competitor's heading tags analysis. Successful websites often utilize heading tags to emphasize the keyphrases on the page.
• Navigation. Navigation check for the use of Keyphrase.
• CSS Layout. Check for CSS (Cascading Style Sheets) design of competitor website, possibly through the use of "CSS positioning" (sometimes called "absolute positioning").

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