»  Need for Press Release:

Publicity is the most cost-effective marketing tool there is and it’s the only part of a marketing strategy that builds credibility. Many industries have innovative up-start companies that are relatively unknown. For these new companies to gain an edge over their competition, it is vital that they build credibility through publicity. A well-written release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products.

Online release distribution can:

• Drive traffic to your website
• Improve your search engine rankings
• Increase your company's visibility
• Attract writers and bloggers to cover your story

»  What we Offer:

Writing quality online press releases is a process requiring skill and experience. Because every word of a press release may be scrutinized, careful wording is essential.  Inaccurate or poorly-worded information in an official press release can come back to haunt a company or organization. For this reason, most press releases are very succinct and businesslike in tone. Coffee Black have highly skilled professionals who are masters in Online Press Releases. Our Press Releases are very targeted and Search Engine Friendly and assures a comprehensive site traffic pulling capabilities.

Generic Topics of Online Press Releases:

• Your new product launch
• Nominations for or awards won
• Key personnel changes
• Upcoming trade shows
• Innovations you bring to the marketplace
• Speaking engagements
• Been to an industry conference?
• Sponsoring a charity event?

• Keyword anchor text links – far more effective for search engine optimization than standard URL links
• An image within your press release – to enhance the visual appeal of your press release
• Pull quotes – to capture reader’s attention quickly
• Your website displayed in an iFrame below your press release - so that readers can quickly and easily navigate to your site.
• Search Engine Optimized Publication Page – A page dedicated to your press release with your press release title published as the title tag
• Social media bookmarking buttons – readers can easily bookmark your SEO press releases to their favorite social media bookmarking sites.

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