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Publicity and Communications
Marketing
Publicity and Communications
Publicity and Communications
» Benefits of Publicity and Communications
Communication is an instinct of life. The world today thrives on communication at all levels of existence. Effective communication holds the key to survival as modern business and its operations grow and become increasingly competitive and complex. Public relations and Publicity are complementary activities for corporates. While PR is an assignment of every manager’s holding critical position in an organisation, publicity is a specialized area handled by specific organs of an enterprise. Corporate purpose and corporate image are well served by these two activities.
» Our Strategy:
- Media Relations – media planning and buying
- Communications planning
- Internal Communications – Newsletter, Email blasts
- Public Relations and Reputation Management-Press release, One to one interviews, personality profiling of key executives, Articles and write-ups
- Special supplements for magazines
- Features writing
- News reporting
- Editing and proofing