Marketing
Brand Design and Development
Brand Design and Development
» Brand Design
THE RIGHT LOGO—THE IMAGE OF SUCCESS
Coffee Black fuses creativity with every medium of communication in order to develop rewarding brand experiences. Brand Identity design is the graphical representation of a product or company's brand positioning. Once we determine the brand strategy, coin the brand name and craft the supporting brand position messaging, we dive into designing brand identity features—starting with the creation of the brand logo.
THE BRAND LOGO
Your brand logo, the visual element of your brand identity, works closely with your brand name to tell a story of superior value. The two primary elements include the logotype (the brand name) dovetailed with the logo icon (the graphic) into one intriguing and cohesive message of value.
We develop logos with a deeper meaning than what initially meets the eye.
» Brand Development
Once a brand logo is finalized, we extend it onto all key brand assets including:
- Letterhead
- Second sheets
- Business cards
- Note cards
- PowerPoint templates
- HTML email templates
- Email signoffs
- Proposal templates
- Splash screens
- Building signage
- Brand swag
- The list goes on...